Creative Multimedia Company Debuts Their Full-Service Marketing Packages
Established production and marketing company, Multiverse Media Group, has announced the premier of their new full-service marketing packages -- promising to improve online visibility and maximize CRM, as well as to build sales, revenues and profits. (PRWeb December 12, 2013) Read the full story at http://www.prweb.com/releases/creative-marketing-agency/online-visibility/prweb11414156.htm
Why Online Brand Management Matters
You might think you can let your online brand just drift along, but putting in the effort to manage it — and doing it well — is worth it in the long run.
Why it makes sense to continuously manage your online brand - even offline
Marketing a brand, whether consumer goods or professional services, was simpler before the Digital Age: You'd choose a logo, create a catchy tagline, develop a set of messaging points and use this relatively streamlined corporate identity to convey your brand promise to the world Good design and marketing communications principles endure, but the number of platforms and channels has increased ...
Accor Signs with Kenshoo for Global Social Advertising and Cross-Channel Attribution Technology
International hotel chain leveraging Kenshoo Social and Kenshoo SmartPath in addition to the already deployed Kenshoo Search software Accor will also adopt Kenshoo SmartPath for dynamic conversion attribution modelling to analyse the contribution of different digital marketing channels on hotel bookings and optimise advertising spend. The company already uses Kenshoo Search for managing global ...