A Primer On The Progression Of Programmatic Media, From Search To TV
There is a non-stop buzz amongst agency media buyers and digital media sellers to espouse the term “programmatic” as the inevitable and enviable future of all media buying. AdExchanger does a nice job of bringing together what digital industry leaders consider to be the right definitions of programmatic, but even those who sell based on this concept do not agree. The buy side loves it when it ...
Facebook vs Google+: Which is Best for Small Businesses?
Most small business owners know that social media can be a valuable marketing tool, but with the huge range of social networks out there it can be difficult to know which ones to focus on. Facebook is undoubtedly the biggest player, with 1.23 billion active users. However, the world’s leading search engine has created a key competitor in Google+. Google+ read more
Sohu.com Reports Second Quarter 2014 Unaudited Financial Results
BEIJING, July 28, 2014 /PRNewswire/ -- Sohu.com Inc. (NASDAQ: SOHU), China's leading online media, search, gaming, community and mobile service group, today reported unaudited financial results for the second quarter ended June 30, 2014. Second Quarter Highlights Total...
When brands go social
If 2012 marked the discovery of the power of social media and social networking, then 2013 was the year it began coming into the marketing mainstream.